T-Mobile’s MyTouch All Set To Take the Smartphone Market in August

By Partho, Gaea News Network
Monday, June 22, 2009

t-mobile-mytouch-3g-mobile-phoneWith iPhone turning out to be a phenomenal success, the telecom majors are eager to cram the share of smartphone markets. T-Mobile USA will be selling a new smartphone using Google Inc’s Android operating software from this August onwards. The high-end device has to directly face off the smartphone giants iPhone and Palm Pre. The NO. 4 mobile service in US, T-mobile myTouch 3G phone would be a slimmer and more advanced version of G1 manufactured by HTC Corp, based-on Google’s Android technology. The smartphone would carry the same price tag - $199, as that of 16 GB Apple iPhone and Palm Pre, expect a rebate for two-year service contract. MyTouch’s biggest claim is its across-the-board personalization.¬† Let’s dig out its features to know whether the newbie stands a chance in the smartphone war.

To begin with, let’s the personalization. The MyTouch phone will allow the user custom home screens and widgets. Moreover, the Android platform is capable of learning the preferences of user and offering recommendations accordingly. Well, this is an interesting feature when compared to iPhone. As Andrew Sherrard, vice president of product innovation at T-Mobile explained,

iPhone had a “beautiful aesthetic, but you can’t change it

For more, the touch screen handsets will features a 3.2-megapixel camera, a music player, and video capabilities that makes it easier for users to share pictures and videos on sites like YouTube and Picasa.

According to T-Mobile, the phone is lightweight as compared to G1 and offers a longer battery life. It would come in white, black and wine red hues.

Apple had introduced the iPhone two years ago, and now its a phenomenal smartphone that has set new standards for phone makers like the business-oriented BlackBerry from Research in Motion Ltd.

The iPhone 3G S launched last Friday is packed with new features and faster speed, taking the competition to next level. What makes the tussle all more intensive is that Apple and AT&T Inc has cut the price of older iPhone model.

With the introduction of newer smartphones that market seems gridlocked, that raises a question - what the market can support.

Although the economy continues to be weak, but the consumers are still looking for feature-rich phones. Even in the recession-hit scenario the people are not bulging out from buying wireless devices. Possibly, it has become an unalterable way to communicate today.

Those customers using T-Mobile can pre-order myTouch from July 8 onwards. The would be able to grab the new gadget from July 29 onwards. According to the anticipations T-Mobile expects more than half of its existing customers to be the new phone buyers.

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