Help Me With Understanding My Site Stats

By Angsuman Chakraborty, Gaea News Network
Wednesday, September 5, 2007

I noticed something funny with this site’s statistics. On average people are spending 4 minute 8 seconds on the site. That has to be good, right? However the bounce rate is hovering at 70% according to Google Analytics. What does both these figures translate to?

Any suggestion in improving the bounce rate or increasing the average time on site are welcome.

Update: I drilled-down in the bounce rate data and realized something extremely encouraging. My bounce rate is primarily from search engine traffic. I expect, nay hope, that the bounce rate from search engine traffic be higher for obvious reasons.
Filed under: SEO, Web
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Discussion

EVALeonard
March 31, 2010: 3:01 pm

Set your own life more simple take the loans and all you want.

Angsuman Chakraborty
September 5, 2007: 1:50 pm

Thanks for the information. The time appears to be steadily increasing over several months.

I don’t pay for any traffic. They are all natural.

BeachBum
September 5, 2007: 10:52 am

I don’t use the Google Tools, so I don’t know what the bounce rate is for. My guess is that bounce rate is when someone comes to your site and leaves without clicking a link. If you are paying for your traffic with PPC it could be a visitor who clicked your ad, then returned back to the search results page.

As for time on site, that is great. My time is 3 minutes 28 seconds on average.

BeachBum
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