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Yahoo! Geo Technologies announced at Where 2.0 in San Jose, California with the launch of a new web service Yahoo! Placemaker as a part of their vision of Open Location. The new release followed the Yahoo! GeoPlanet that is an attempt to bridge the gap between the real and virtual worlds by providing an open, perennial, and intelligent infrastructure for geo-referencing data on the Internet. Basically Placemaker is an open API that assists the developers in making applications and data sets location aware. The services has been designed to equip the developers with the means to geo-enrich their content, such as web pages, blog posts, status updates, feeds, news articles, as well as their applications which make use of such information. It is a geo-enrichment service that assists in determining the location of unstructured content and helps make the Internet increasingly hyper local.