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Unable to stay at par Google's supremacy on search market, Microsoft is planning a massive advertising campaign for its new search tool Bing. Microsoft has replaced the codename Kumo for a new brand name Bing. The $80 to $100 million campaign would feature Bing in TV, radio, print as well as online, as reported by AdvertisingAge. When compared, the amount stands close to Google's entire advertising budget for 2008 that was $25 million, according to AdAge. Microsoft's campaign seems targeted at gobbling a chunk of Goolge the numero uno brand in search. This reminds of Microsoft's laptop ads against Apple. Microsoft CEO, Steve Ballmer is expected to demonstrate Bing this week during the D: All Things D conference, to be held from May 26 through 28. Still there are no clear indications that Ballmer would announce the launch date.