Reality bites Internet as 1Q ad sales fall 5 pct SAN FRANCISCO — Internet advertising in the United States dropped 5 percent in the first quarter, marking the marketing medium's first downturn since 2002 when the Web was still recovering from the dot-com bust. The data released Friday by the Interactive Advertising Bureau and PricewaterhouseCoopers LLP provided another reminder of the widespread pain wrought by the longest U.S. recession since World War II.

AP: Compuware CEO Karmanos compensation dips NEW YORK — Mainframe software maker Compuware Corp.'s chief executive, Peter Karmanos Jr., was awarded compensation for fiscal 2009 valued at $4.2 million, down 29 percent from a year earlier, according to an Association Press calculation. Karmanos, 66, received a salary of $1.2 million, up from $1.05 million a year earlier. But he was not given a bonus or non-equity incentive plan compensation — a total drop of $3.4 million in those categories.

Apple WWDC 2009 starts day after tomorrow. But this year, its just not gonna be another occasion where you can relax and expect Apple to conquer simply because 2009 is a lot different. When Apple Inc. launched an updated iPhone at its annual gathering of software developers last June, its biggest competitor was the iPhone that Apple had introduced the year before. That won't be the case at this year's conference, which opens Monday. Now the next version of Apple's touch-screen phone has to outdo a slew of rival gadgets — including one that comes out this weekend — that emulate or improve on some of the iPhone's best features. And that is not it. From the new Mac OS X to the new Macbook tablet PC waiting to be launched or announced, they all will have a steep competition coz the real guns are waiting. Microsoft has a respectable bunch of products now headed by Windows 7. So is the case of Linux community which is growing from strength to strength. So the question is, can we be surprised once again?

Every Twitter users is looking for the ladder to boost his/her following. You might be one of them trying to increase your Twitter followers. You must be looking for more public reading your updates. For sure you must be tired of trying out weirdest things to build followers in Twitter. It’s not tricky to build a famous profile, but it’s significant to start with the right understanding. Most commonly people try things like tweeting interesting stuffs that spreads with RTs to grow your twitter account into a solid distribution channel. Posting a lot of how-tos microblogs won't help actually, for they get repetitive. what you need to understand is that Twitter is a community for interaction and it is also an effective marketing platform. Why not make the best of Twitter. To make things easier for you we decided to provide you with the 10 awesome Twitter tricks to enhance your experience.

NEW DELHI - With information technology (IT) experiencing constant change, security systems connected with it should be revamped regularly, to ensure India is secured from external threats, experts have said.