Helsinki's sewerage problem with toilet-disposed cellphones gave me an idea. Why not design disposable, bio-degradable cellphones? Imagine the great use cases: You are very angry with your significant other / fiance or your boss. How better to show your anger and utter contempt than to flush your cellphone down the toilet while he/she is still speaking. Imagine the look on his face when his monologue is greeted by a flushing toilet.

Google is launching a new feature Friday that lets publishers of AdSense partner Web sites sign up advertisers on their own. Under the new Onsite Advertiser Sign-up, marketers can create site-targeted ads and submit cost-per-impression bids on the targeted site. Previously, advertisers had to go to Google's Web site to do that. With AdSense, Web publishers agree to run text and banner ads brokered by Google and share per-click revenue with the company. Google's contextual ad-matching technology is designed to ensure the ads are relevant to the site's content.

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