The New Kamasutra Website to Entertain Virtual Sex

Kamasutra condom brand launched a website, Kamalounge.in, that speaks more openly and boldly about the things that happens “between the sheets”. The new web site is aimed to tap growing digital market among the youngsters and can also get a curious buyer to purchase contraceptive devices from the site. The content are adult in nature and the designer created the site in such a way that you will not get caught by your boss. Say, for example, when you browse any adult content, if your boss appears all of a sudden, you can click on “Page down”. It will take you to a page that shows how to become more efficient at workplace.

“For a sensitive category like condoms, we decided to use the digital / virtual medium for brand engagement with consumers as it allows us to connect with them personally and in private to communicate our brand messages,” said Ranju Kumar Mohan, director-Sales and Marketing, JK Ansell Ltd, which owns the KamaSutra brand.

Ranju Kumar Mohan, director-Sales and Marketing, JK Ansell Ltd and owner of kamasutra brand said that since India is a young country, it is necessary to reach out the youngsters for the awareness of condom usage. He also added that the site is designed to retain consumers by means of interactions at every level. The layout is innovative that ensures a high level of consumer interaction and involvement.

Kamalounge.in is all about sex and condoms. It has already succeeded to hook a lot of young people and made a powerful brand impression on their minds. One of the sections of the content, “How to do it” is very interesting because it not only explains what a safe sex is, but also what a condom is all about.