Top 10 CPM Ad Networks
By Partho, Gaea News NetworkSaturday, March 27, 2010
We had already discussed about the top CPC ad network and we now we’d focus on CPM (Cost Per thousand Impressions) ad networks. In case you investigate the type of traffic your website or blog is getting, you can find out whether these are organic traffic from search engines or direct referrals. The organic traffic from search engines might be apt for CPC, but the visitors coming to your site regularly are most unlikely to click the CPC ads. In order to convert such traffic to revenue you can resort to CPM ads. From publishers point of view CPM is the revenue generated when an ad gets 1000 impressions on the website. Suppose you have 800 regular unique visitors who generate about 1000 impressions a day on your site, then they are most unlikely to click on CPC ads, in such case you must go for the CPM ads. The CPM ad network allows you to display online banner ads before the couple of thousand viewers regardless, whether they click the benner ad or not. Having said that, the goal is to always to have the potential customers click on your ad banners. We assorted a list top 10 CPM ad networks.
1. ValueClick Media
This is one of the most preferred CPM ad networks choices for small to medium websites. They allow rotation of the all the ads in their system. There are different banner sizes, and the publishers can also add interstitials, popunders, invue, half page ads and the in-stream video ads campaigns in their site. However, it doesn’t require micromanagement. They offer some of the highest eCPM rates in the industry . Moreover, ValueClick Media is known to offer prompt payment and accurate stats.
Payment
Payments are made on 20th of each month for the previous month. The minimum amount is $25 for earnings.
2. Clicksor
It is one of the well known names in ad network market that offers CPC, CPV and CPM. The CPM supports rich media banners, including, JavaScript and HTML. However, the ads are not restricted. The system allows users to choose the geographic area they would like to target, which includes country level and the city level. They offers a reporting area where advertisers can generate logs to perform analysis. To help prevent click fraud, the system includes a click validation system and is audited by a dedicated in-house traffic control team.
Payment
Payments are offered in a biweekly method( 1st or 15th of the month). The minimum payout is 50$.
3. Tribal Fusion
It’s one of the worlds leading CPM ad network. They provide one of the highest CPM rates in the industry. Tribal Fusion has a robust collection of channels and manages site-specific, channel-wide and run-of-network campaigns. They can optimize campaigns by clicks or by conversions. They track the conversions, by tracking the performance of your campaign’s creative and placements. They have an automatic real-time optimization technology, which constantly shifts ad impressions to the better-performing placements. However, Tribal Fusion is exclusive and its tough to get an account.
Payment
The payment terms are Net 45. It requires a minimum of $50 as net revenue.
4. Casale Media
This CPM ad network claims to offer end-to-end solution that delivers maximum earnings and high quality advertising content. They connect the publishers to a large selection of quality advertisers across all verticals. Casale Media provides webmasters the technology needed to track, analyze and optimize the value and utilization of online media inventory. They provide the publishers with a custom web-based account interface that allows complete control over the ad inventory, empowering them to select which creative types to run on their site. Their ads include banner, rectangle, tower, hover, and pop up ads. They dynamically optimize every ad delivered to publishers’ sites to maximize advertising income and inventory allocation. The best part of it is that the publishers get flexible options and do not have to sign or commit to anything to be a part of the network.
Payment
Publishers are paid 70% of the revenue received from all advertising campaigns served on their websites through the network. Payments are issued on a Net 30 basis and the minimum earned revenue should exceed $25.00 U.S for the month.
FAQ
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5. Popuptraffic
They are one of the best paying pop-up, pop-under and exit window ad revenue service for small and medium traffic websites. They allow publishers to operate from one account to all the websites. This helps in managing multiple sites that increases the income potential and helps in faster payment. Their popups and popunders are intrusive in nature and allow use of free pop-up blockers.
Payment
They pay $3.00/cpm for Pop-up, $2.00/cpm for Pop-under and $3.00/cpm for Exit Window. They pay Net-30, The minimum amount is $25 in earnings.
6. Banner Connect
It specializes in online display market and delivers quality inventory for quality advertising. They work as a team with publishers to maximize their earnings. They monitor the site performance, and maintain full content transparency. Each publisher gets a personal accounts manager who deals with the advertising channels from social networking to news. Banner Connect provides full global reach to the ads by geo-targeting. The content is also strictly monitored by the publishing department. To have an account
Recently BannerConnect joined hands with ClickFacts(specializes in protecting ad networks and publishers from malicious web attacks ) to pool advertising experience and ensure safe and transparent advertisements.
Payment
Banner Connect pays on Net - 45 basis. They offer PayPal and Check Bank Transfer.
7. RealTechNetwork
It is not meant for someone who likes to micromanage their advertisements. They also offer two types of advertisement, CPC and CPM. They don’t offer publishers to many ways to customize the appearance of these advertisements or even to choose which kinds of advertisements go on their sites. The network allows geo-targeting of advertisements, that represents publishers on every continent. They also promises 100% sell-through of all ad spots.
RealTechNetwork makes it easy to manage ad space at the expense of the ability to customize and control ads. It is meant for publisher who are more concerned about running their large site than tweaking their ads.
Payment
The CPM ad network offers its publishers 70% of the revenues generated by their ad space. The minimum payment amount each month is $20.
8. RightMedia
The CPM Ad Network was acquired by Yahoo 2007 promoting democratization of online advertising. However, they are known to accept moslty the big networks. RightMedia allows you to set the CPM that you get on networks and they will only fill it if they overwhelm the CPM you set. They have several companies in there exchange network including Xtend, Vizi Direct, Rydium, Revenue Science, Oridian, Directa Networks, Bannerconnect Networks, Active Response Group, Adtegrity, CPX Interactive, and Remix Media. Rightmedia also offers great reporting, which can be used as a free ad server for any direct sales etc.
Payment
They make payments on Net 60 basis. The minimum payout stands at $50.
9. BurstMedia
This CPM ad network specializes in mass advertising. Aside from these differences in the ads available to publishers and the contracts that they must sign, the networks are essentially the same. Both offer both CPC and CPM campaigns and are controlled through similar panels. The publishers on this system are paid a flat rate on a month-to-month, nonexclusive basis. The publishers using either of these services must spend 90 days on a month-to-month nonexclusive contract. Burst Network users get the option after 90 days of switching to one-or three-year exclusive contracts in order to receive better revenue percentages from the advertising network.
Payment
They make payment on Net -15 basis and the minimum amount of earning should be $50.
10. ADSDAQ
It is a unique CPM ad program that allows publishers to set their own price for the ads shown on their website. Another specialty of ADSDAQ is that it allows you to use other ad programs in conjunction with its own without flouting any rules. The publishers can add in tags for any ad program that they are already using, and whenever ADSDAQ can’t sell the ads. ADSDAQ doesn’t pay for all of the impressions. You revenue depends on how high you set your CPM, you can monetize about 40-50% of your hits.
Payments
Publisher invoices are created on the last day of each month and paid net 30 days from the creation of the invoice.
Tags: Cost Per thousand Impressions, CPM Ad Networks, CPM ads, Expense, Target
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September 28, 2010: 4:25 pm
I manage a small gossip website, and we were having trouble getting in touch with the bigger ad networks. But then I read some blogs about Altitude Digital Partners, and so I thought I would give them a try. They really helped to monetize our website, and they work directly with the ad networks and other pubishers. They got us the best deals on CPMs and the most revenue. I would recommend them to anyone! |
 J.O |
May 24, 2010: 5:04 pm
Check out altitudedigitalpartners.com! They work with over 400 ad networks to get you the highest CPM. They do such a good job that 100% of our US and International traffic is filled through them. They can monetize all areas of your website including video pre roll, pop unders, contextual ads etc. Truly a one stop shop and they pay on time! |
Ginger