Admob

According to the Mobile Metrics Report by mobile advertising firm AdMob, Apple and Google dominate as a platform in the smartphone market.

According to AdMob, the mobile advertising network, smartphone traffic is up in a year and feature phone traffic is down.

SAN FRANCISCO - Google Inc. is buying mobile advertising network AdMob for $750 million, underscoring the Internet search leader's determination to ensure its marketing machine reaches the growing number of people surfing the Web on phones.