Find Your Blog Viewer’s Demographic Profile

Simple Thoughts blog’s viewership is male oriented (63% male) with the majority in the 18-24 age group according to Microsoft adCenter Labs. The interesting thing is that my viewership percentage is significantly larger in under 24 age group.

On the other hand my stem cell research blog’s viewership is mostly female (68%) with the majority of the viewers in 18-24 age group. Viewers less than 18 are significantly higher than average.

As an interesting aside it appears that 25-49 year olds are most concerned about mortgage, mostly male, while 35+ are most interested in Paris Hilton, mostly male (65%). You can search by queries too.

Why not analyze your blogs viewership profile too?

How to analyze your blogs profile?
You can analyze your blogs (and others) profile here.

Note: If you want to save the image use Internet Explorer and use right-click to save picture as. Saving the image doesn’t work in Firefox.

Is the result reliable?
AdCenter Labs provides a lengthy disclaimer:

Additionally, the tools do not provide or display conclusive results; rather, they are designed to produce anecdotal information that might indicate a trend or behavior that seems pertinent to an individual advertiser. Finally, the information and results presented here are based on a sampling of real audience data, and are designed only to demonstrate a proof of concept.

I think the results have normative value despite being derived from unknown sample size.