RCom set to enter marketing through mobiles
By IANSThursday, February 26, 2009
NEW DELHI - Telecom major Reliance Communications (RCom), part of the Reliance Anil Dhirubhai Ambani Group (ADAG), Thursday announced the integration of a mobile marketing software platform - Neon - with its network.
Neon - developed by leading mobile advertising and marketing technology provider Flytxt - will help RCom engage in customer interface programmes.
The company will also be able to leverage its existing business data and boost voice and value-added services (VAS) revenues through intelligent mobile marketing, the company said in a statement.
‘Implementation of Neon system will give us a competitive edge in stimulating brand awareness and driving sales by reaching out to millions of customers in a cost-effective manner through targeting,’ RCom’s head of VAS business and marketing Krishna Durbha said.
Apart from using mobile marketing for its existing products, RCom also offers mobile advertising solutions for other companies in sectors like FMCG, finance and automotive, it added.
|
April 20, 2009: 3:08 am
More evidence that mobile marketing is profitable. Hopefully Stop N Text will find a partnership like this soon |
|
March 7, 2009: 9:50 am
If you think about it, e- commerce has certainly picked up its pace for several years now. More and more people are actually discovering the convenience that comes with online shopping. With reliable Internet connection, people no longer have to leave the comforts of their own home, just to buy groceries or that particular shirt or bag on sale. This saves gas as well, with the price of oil incessantly rising over the last several years. Thus, if you are considering a business venture, then you should go over… |
Mobile Marketing