GSI Commerce acquires FetchBack, an online ad technology company, for undisclosed amount

GSI Commerce acquires ad tech company FetchBack

KING OF PRUSSIA, Pa. — Retail website operator GSI Commerce Inc. said Tuesday it has acquired FetchBack Inc., an online advertising company that helps marketers send targeted ads to people after they have left a website.

GSI said buying the “retargeting” company helps expand its own marketing services.

The purchase price was not disclosed.

GSI said FetchBack will operate as a wholly owned subsidiary of its global marketing services division. Chad Little, FetchBack’s CEO, will remain in charge of FetchBack’s operations.

GSI also announced Nick Pahade, president of TrueAction, another of GSI’s marketing services units, has resigned to pursue other interests.

Shares of GSI Commerce rose 12 cents to $28.28 in afternoon trading Tuesday.

GSI is based in King of Prussia, while FetchBack is based in Tempe, Ariz.