How You Can Use Twitter for Business

  Twitter is used by individuals as well as corporates on daily basis to create,  discover and share ideas. Twitter is a communication platform that helps businesses stay connected to their customers, vendors etc. Most of the big and small houses are getting great values in terms of growing their business by connecting Twitter.  Some are tweeting, some are just listening and rest of them are doing both of them. Here are different ways you can effectively use Twitter for your business.

• Twitter connects your customer at any moment. Say, for example, you manufacture Electrical Products. If you search for your brand you will find messages from your customers how happy they are, using your product. You can share the tips as a marketing tool. On the contrary, you may find messages about minor complaints of your product that might not come to you, otherwise. You can use this feedback for future plan.
• Using Twitter you can build relationship with your customers. Apart from transaction, Twitter gives the ability to you customers to access your employees directly and a way to contribute to your company. In brief, it integrates your communication channels and strategies on a single platform.
• Some companies are using Twitter for marketing purpose just an extension to their corporate blogs. They post the corporate achievements and provide links so that people can go to corporate web pages, press releases, and other promotional sites.
• As employees Tweet to enhance their personal achievement, it can improve also company image, in turn. Employees who twit with excitement about their work, developments in their industry, new products, or other interesting facts, that  can promote positive feelings for the type of business they work , regardless whether those are related or unrelated to the company.
• Sometime, companies use Twitter internally to share ideas or communicate about their project that they are currently working with. If those document are classified by nature, they have to find a way to protect those updates. Although , Gartner suggests not to use any microblogging site to share secret information.
• Many corporates use Twitter as a good listening tool. You can use search tool like search.twitter.com to find out what other people are saying about your company or about the industry as a whole. Smart companies gather information this way to figure out early warnings of problems and to collect feedback on product issues or ideas.
• You can participate on Twitter Chat regarding your industry on daily basis.  Although you have to be careful that the stream of tweets from chats can overwhelm contacts that aren’t participating in the chat, so you can consider using a separate ID for chats.
• Publish your Twitter ID on all marketing tool like business cards, email signature, email newsletters, web sites and brochures, so that potential clients can learn more about you.
• If your site’s not working or you’re having another problem, you can  give updates on Twitter so customers know what’s happening.