Yahoo’s Three Year Plan: 1 Bilion Users and $10 Billion Revenue

Yahoo product chief Blake Irving demonstrated the audience a collection of new products today. He told them “You’re going to see things over the next few years that will feel a little bit different.” But, he did not mention any internal details or was reluctant to give the definition of success and failure. However, Techcrunh came to know a little bit about the deal from a source: an increase in the number of unique visitors to Yahoo properties from today’s 622 million to a staggering 1 billion. And an increase in overall Yahoo revenue from last year’s $6.5 billion to a mind-blowing  $10 billion.

According to Michael Arrington of Tech Crunch, Yahoo Inc grew 9% over the last year in unique users as per the study from Comscore. If they can keep it up like this,  they’ll be able to hit the milestone of 800 million. But, he added that  achieving 1 billion unique users is a big target. The revenue target is also far away. 2008 revenue was $7.2 billion and dropped further to $6.5 billion last year. 2010 looks flat compared to 2009 so far. Michael further commented in his article “what Yahoo really needs is some serious product vision beyond what they showed today. Irving certainly has his work cut out for him.”