Yahoo Joins Hands with Microsoft Bing for Advertisers

By Chandrajit, Gaea News Network
Thursday, August 19, 2010

NEW YORK ( — Yahoo has hooked up with Microsoft Bing to fight against Google for Advertisers. So, Bing gets another chance to fight against its rival, Google. Now Yahoo and Microsoft are struggling to meet their deadline to launch their joint venture. They expect to have a successful joint venture during this phase.

Executives from Microsoft and Yahoo say that the switch-over is going as well as it could be expected. Yahoo has also reported that a major part of it’s search traffic could be powered by Bing by the end of August.

The financial tolerances that Microsoft had to bear for Bing in fiscal 2010 were huge. A $2.36 Billion loss was reported due to Bing and MSN. But, Bing has also increased its market share from 4.7 percent to 12.7 percent after the first year.

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