Google and Adobe Shakes Hand to Help Google Analytics with Flash Content Tracking

Being an aspiring blogger, did you ever have questions like,

- How many people have watched my video?

- Are we developing the right creative content to attract new users?

- How effective is my content at inspiring people to take action?

If you can relate to these questions then look no further.

Google has announced that it is now collaborating with Adobe Systems Inc. to allow Google Analytics users to track Flash content.

Features

This new Flash tracking code provides rich features of the current JavaScript-based version that includes,

• Campaign,
• Pageview,
• Event tracking
• Can be used to track Flash content such as embedded videos, branded microsites, and distributed widgets (online games).

Nick Mihailovski, a Google Analytics Specialist, while confirming the usefulness of this tool said that,

The tool can help Flash developers to track the number of people who watched their videos, to understand whether they are developing the right content to attract new users.