Has Twitter Already Reached the Peak?By Dipankar Das, Gaea News Network
Sunday, February 14, 2010
The number of Twitter users got saturated since the middle of the last year. Compete, a Web analytics firm, said that the number of users didn’t change since the middle of the last year. The microblogging site registered 22 million visitors in December and it was about 770,000 fewer than its highest number in August. Tweeter usage reached the peak when celebrities, athletes and other high-profile users signed in during early last year.
The study of Comscore is similar to that of Compete for Twitter. They show the registered visitors in July was 21.2 million and slid down to 19.9 million in December. By contrast, during the same period the number of users grew from 250 million to 350 million for Facebook. However, some analysts believe that people are spending more time in Twitter. According to other Web Analytics firm HubSpot, average users now have more followers, (300, compared to about 70 in July) follow more feeds (170, compared to 45 in July) and have sent more tweets (420 during the life of their account, compared to 120 in July).
Many users reported that compared to the site’s early days, they used it primarily as a professional tool, but, now a days, there’s too much chatter that they are not interested in now. Others have suggested that Twitter’s user base drops due to the fact that more people are using mobile devices and third-party programs like TweetDeck to post to the site.
“The signal-to-noise ratio seems too low,” said Mark Logan, vice president of Kansas City, Missouri-based Barkley Marketing “In the early days of Twitter, the conversation was centered around digital marketing topics and technology. It’s much broader now.”
Tags: Compete, comScore, Facebook, Micro Blog, TweetDeck, web analytics