Ode to marketing

In technology startups marketing is often ignored, or when the startup is in troubled waters they are the first to laid of.
Marketing is cornerstone of any successful enterprise. We should always go for a solid marketing team, which operates with integrity. Their role is to highlight the offering by itself and in contrast with others based on facts and facts alone.

Here’s a few quotes from notables in business on marketing as excerpted from Tony Varjan’s post:

Peter Drucker (In his 1954 book The Practice of Management): “Marketing is the distinguishing unique function of the business. A business is set apart from all other human organisations by its marketing activities. Any organisation that fulfills its purpose through marketing is a business, and any organisation where marketing is absent or incidental is not a business, and shouldn’t be run as such.”

Peter Drucker: “Because its purpose is to create a client, the business has two - and only two - functions… Marketing and Innovation. Marketing and Innovation produce results, all the rest are costs…”

Jay Abraham: “Marketing is nothing more than educating your prospects and clients to understand, appreciate and desire the self-serving benefits, advantages and results of your services to them, and wanting to have those results for themselves, because they trust you as a purveyor of it.”

United Kingdom Chartered Institute of Marketing: “Marketing is the management process which identifies, anticipates and supplies customer requirements efficiently and profitably.”

World Marketing Association: “Marketing is the core business philosophy which directs the processes of identifying and fulfilling the needs of individuals and organizations through exchanges which create superior value for all parties.”

Peter Drucker: “Foreign managers take marketing seriously. In most American companies marketing still means no more than systematic selling. Foreigners today have absorbed more fully the true meaning of marketing: Showing what is value of the customer.”

American Marketing Association: “Marketing is a process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives.”

Tom St. Louis: “Marketing is communicating value.”

Robert G. Allen: “Marketing is about setting up automatic, repeatable systems that create the environment where people want to buy from you, instead of you having to sell.”

Jonar Nader: “Marketing is engineering the future.”

Tom Peters: “Without marketing you are nothing.”