Sports Illustrated takes a swing at the iPad; app arrives on iTunes store for $4.99
By APThursday, June 24, 2010
Sports Illustrated puts out iPad app
NEW YORK — Sports Illustrated is the latest magazine to take app form on Apple’s iPad.
Its application landed in the iTunes store Thursday, with high-definition videos, extra photographs and even an eight-minute mini-documentary.
The magazine business, fresh from one of the worst advertising droughts in decades, is crowding onto Apple’s new gadget for the chance to win new readers and ad dollars. Publishers see the iPad’s crisp display and touch-screen controls as a natural fit for the lush visuals they offer in print.
Still, it’s an unproven concept. Will readers want to pay $4.99 — same as the regular newsstand price — to download each weekly issue when the free Sports Illustrated website is available on the same device? Will advertisers bite?
Tags: Computer Hardware, Computing And Information Technology, Consumer Electronics, Magazines And Journals, New York, North America, Sports, Sports Magazines, United States
