$7 Million growth funding announced on Twitter
By Jayita, Gaea News NetworkTuesday, November 24, 2009
In today’s world, Twitter has gained immense popularity as one of the most powerful social networking and micro-blogging service providers. Instead of making a press release, Genius CEO David Thompson has used Twitter to announce their growth funding of $7M. This is really a huge success of Genius team in the time of recession.
Genius.com is the leading provider of marketing automation, sales lead management and demand generation solutions. It enables both marketing and sales users to quickly identify and connect with their best prospects.
It is noteworthy that, Genius.com, a privately held company, got continuous support from all its existing investors Accel Partners, MDV, Emergence and Walden in rounding of fund $7M.
David’s Tweet also include the drastic change observed in our today’s communication since last two years. Communication are done by social networks or microblogs rather than the wire. This new way of communication provides a huge opportunity for sales and marketers, David claimed.
David launched Social Marketing Automation platform with Genius URLS “gURLS”. The easy-to-use gURLs extend the power of salesforce.com’s Collaboration Cloud to enable joint Genius.com and salesforce.com users to include trackable links in Twitter, LinkedIn, Facebook, blogs, or other social media.
gURLS also help B2B marketers make sense of their social media efforts and then tie these conversations into their marketing automation effort.
So, now Twitter provides you more applications and technonoly support with gURLS. The revolutionary gURLs is a boon to smarter marketing and faster sales.
