CRM Excellence Award Bagged By Amcat

By Angsuman Chakraborty, Gaea News Network
Friday, May 5, 2006

Amcat’s contact center technology has been awarded the “CRM Excellence Award” from Customer Interaction Solutions magazine for 2006. The award recognizes how Amcat’s unified contact management system has helped U.S. Rare Coin and Bullion Reserve to more accurately profile customers, identify sales trends & investor opportunities, and schedule appropriate follow-up activities.

U.S. Rare Coin and Bullion Reserve personalized customer service with unified contact management solution.
The system was configured as a VoIP distributed contact center with two locations. The Amcat technology allowed the company to shift its entire operation, over a single weekend, including technology and employees from Beaumont Texas, to the safe location of Austin 200 miles away. This avoided downtime and loss of customer service in the wake of Hurricane Rita and saved over 1 million dollars.

The Amcat solution implemented by U.S. Rare Coin and Bullion was far more than a customer contact management solution and included key CRM capabilities:

  1. Ability to view past purchasing habits of individual customers
  2. Replaced paper-based methods with automated on-screen information e.g. new sales information, sales trends, special offers
  3. Rapid response times for customers, based on real-time information
  4. Continuity of service in the event of natural disaster

via CRMToday

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