Kindness Thy Name is Apple iTunes: Price Reduced to 69 Cents, Strips Copy Protection

Apple Inc. has finally come up with a plan which is literally music to the ears of all the apple lovers. Well that is because Apple is finally getting rid of their controversial digital rights management for songs and also reducing the prize to a great extent. iTunes songs are free from copy protection now and can be purchased at as low as 69 cents per track! This is almost unbeliavbly delightful for most apple fans around the world who have always admired Apple’s sophisticated and extremely user friendly gadgets but the price attached to it.

Under a variable pricing plan, songs will cost 69 cents, 99 cents, or $1.29 starting in April, with most albums going for $9.99, Apple marketing head Phil Schiller said yesterday at the Macworld conference in San Francisco. He spoke in place of chief executive Steve Jobs, who said Monday he’s undergoing treatment for a hormone imbalance.

With this commencement Apple not only improved their reputation as one of the market leaders but also hopes to convert some pirated downloaders to turn their heads towards a more legal way.

Starting yesterday, about 8 million songs were being offered without copy-protection software as part of the iTunes Plus service, Apple said. By the end of March, the other 2 million songs in its catalog will be available without such software.

[Source: boston.com]