Summary Box: Google’s AdMob protests Apple’s new advertising barriers on iPhone, iPad
By APWednesday, June 9, 2010
Summary Box: Google’s mobile ad feud with Apple
CHANGING THE RULES: Google thinks Apple is imposing new restrictions that could hobble its ability to sell and place ads on the iPhone, iPad and iPod Touch.
THE POSSIBLE FALLOUT: AdMob, a mobile ad service recently acquired by Google for $750 million, says Apple’s changes will stifle competition and reduce revenue for developers of applications on the iPhone and iPad.
THE TENSION: Apple tried to buy AdMob before getting trumped by Google last fall. That was the latest bit of bad blood between Google and Apple, one-time allies whose relationship has deteriorated as they have increasingly clashed in the mobile device market.
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