Magnolia OnAir - The New Feature-rich Service for Broadcasting Media

By Angsuman Chakraborty, Gaea News Network
Tuesday, December 2, 2008

Magnolia On Air finally meets the needs of the broadcast media, to capture, repurpose and rapidly publish content on the web. Seamless production workflow significantly cuts costs, gets rich media content to the web first and invites community participation.

That is how Magnolia, a java based open source content management system started its new application service named OnAir.


According to Magnolia developers, the following features are there.

Multi-task in Single Application

Within a single application multimedia content such as video, audio or editorial can easily and quickly be combined and published on the web. So that means you can capture, re purpose and publish in one single application.

Multiple Format Support

MXF, MPEG2, MPEG4, H.264, AAC, MP3, WMV, WMA, SDI, Flash, Quicktime, etc.- these input output formats are supported for professional broadcast.

Browser-based Editing

An internet browser is all that is needed to edit video and audio files before publishing. Magnolia On Air can be easily used from anywhere without additional client software installations.


The open and modular architecture allows Magnolia On Air to interact with almost any existing archive via sophisticated import and export interfaces, or standardized formats such as MXF.

Diverse Content Management

Multiple-format content can be captured, edited and combined from within Magnolia On Air. The results can then be published to multiple channels, such as the Web and mobile phones. Content can also be injected back into traditional broadcasting production workflows.

User-Generated Content

Content can be enriched with additional editorial, community-powered content or material from the publisher‘s archives. These are not available in the traditional broadcasting medium.

Multilingual User Interface

The Magnolia On Air user interface for content authors is available in over 15 languages, including English, Russian, Chinese, French, German and

Geo-blocking and Digital Rights Management

Digital rights can be managed, protected and enforced. It is possible to limit access from certain geographic regions and to generally set specific rights for publishing media content.

Unlimited Scalability, Clustering and Load-balancing

Magnolia On Air is based on a popular and proven ISP distribution platform that can handle a massive load. Capacity can be increased on the fly, by plugging in additional servers. Stand-by servers can take over any failed system‘s functionality, ensuring uninterrupted delivery.

To know more and if you are really interested in buying this one, then here is the link to visit. You can even land up at gilbaneboston conference (where we have been invited by Boris himself) to see what they have to say about this Magnolia onAir facility. Share your views with us.

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