10 Commandments for Consumer Electronics Component Makers

New York Times does Bible with its issuance of 10 commandments for consumer electronics component makers. In “thou shalt not” style it brings forward some of the strong grievances which in simple English is as follows:

1. Do not use “indestructible” plastic casings. At the least have one cardboarded side which can be easily opened.
2. Use proper English in manuals.
3. Don’t overhype irrelevant specs.
4. Don’t charge for your own mistakes even beyond support date.
5. Don’t engage in rebate rip-offs to make your product sound cheaper when you don’t intend to honor it.
6. Don’t hide from customers. Make support numbers easily available.
7. Don’t ask customers to tell their phone number and name over and over again in a single support call.
8. Allow bypassing your automated support menus to directly contact human support.
9. Don’t hog power strips with transformer bricks. Re-design them.
10. Don’t discontinue products every six months or less.

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I strongly resonate with these suggestions. What do you think?