Crushing virtual ciggies can reduce tobacco addiction

WASHINGTON - A new study has shown that crushing cigarettes in a virtual reality environment reduces tobacco addiction.

In the study, researchers found that smokers who crushed computer-simulated cigarettes as part of a psychosocial treatment program in a virtual reality environment had significantly reduced nicotine dependence and higher rates of tobacco abstinence than smokers participating in the same program who grasped a computer-simulated ball.

Benoit Girard, MD, Vincent Turcotte, and Bruno Girard, MBA, from the GRAP Occupational Psychology Clinic (Quebec, Canada), and Stéphane Bouchard, PhD, from the University of Quebec in Gatineau, randomly assigned 91 smokers enrolled in a 12-week anti-smoking support program to one of two treatment groups.

In a computer-generated virtual reality environment, one group simulated crushing virtual cigarettes, while the other group grasped virtual balls during 4 weekly sessions.

The findings demonstrate a statistically significant reduction in nicotine addiction among the smokers in the cigarette-crushing group versus those in the ball-grasping group.

Also, at week 12 of the program, the smoking abstinence rate was significantly higher for the cigarette-crushing group (15 percent) compared to the ball-grasping group (2 percent).

Other notable findings include the following: smokers who crushed virtual cigarettes tended to stay in the treatment program longer than the ball-grasping group.

At the 6-month follow-up, 39 percent of the cigarette crushers reported not smoking during the previous week, compared to 20 percent of the ball graspers.

The study has been described in the current issue of CyberPsychology and Behaviour, a peer-reviewed journal published by Mary Ann Liebert, Inc. (ANI)