Microsoft’s Bach and Allard, leaders in Xbox, Windows phone division, to step down

By AP
Wednesday, May 26, 2010

Microsoft top entertainment executives step down

REDMOND, Wash. — Microsoft is announcing the departure of the president and another key executive from the group that makes its Xbox 360 game system, Windows mobile phones and Zune media players.

The news comes at a critical time for the Entertainment and Devices division. Microsoft Corp.’s phone software and Zune both lag competitors. Microsoft just overhauled its mobile phone system and started selling phones for younger users. And the company is betting on an upcoming video game system that understands body movements to rev up sale.

Robbie Bach, who has led the division, is stepping down this fall after 22 years with the software maker.

J Allard, who has managed the technical development of the Xbox and the Zune, is also leaving but will continue to advise CEO Steve Ballmer.

Discussion
May 26, 2010: 7:50 am

Hardly any of the original exec team from the Xbox and 360 are left at MS now, that’s 8 major execs gone in the last 8 years!

Soon it will just be Steve Ballmer on his own!

May 26, 2010: 6:27 am

I find that the iPhone is fantastic with all these little apps, being able to do pretty much everything on the move is fantastic. You can attend to pretty much anything, anywhere, anytime! The future has arrived and I love it! :)

May 26, 2010: 2:54 am

wonderfull , thank you.

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