Summary Box: Google moves toward instant gratification with latest twist in Internet search

By AP
Wednesday, September 8, 2010

Summary Box: Google quickens with ‘instant’ search

INSTANT SEARCH: Google is offering its users instant gratification by showing search results while a request is being typed.

WHAT IT MEANS: People will start to see search results that may change with each character that’s entered into Google’s search box.

THE GOAL: A lightning-fast search engine that knows so much about people’s intentions that it almost seems to be reading minds. In doing so, Google hopes to maintain its commanding lead in the lucrative Internet search market.

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