Summary Box: New ads from Adobe make ‘love’ not war in ongoing dispute with Apple over Flash
By APThursday, May 13, 2010
Summary Box: Adobe, Apple dispute escalates
THE OPENING JAB: A few weeks ago, Apple Inc. CEO Steve Jobs described Adobe Systems Inc.’s Flash as outdated, unreliable and unfit for Apple’s mobile products.
THE RESPONSE: Adobe fired back this week with an ad campaign emphasizing love — and the fact that it doesn’t love “anybody taking away your freedom to choose what you create, how you create it, and what you experience on the Web.”
STEPPING BACK: Apple and Adobe both insist they desire openness, even as Apple places restrictions on what software can run on iPhones, while Adobe pushes its proprietary Flash product for Web video.
YOUR VIEW POINT
