MicroHoo To GooHoo?

The pressure of one unholy alliance (Microsoft + Yahoo) may lead to another (Google + Yahoo). According to WSJ:

Yahoo is closer to outsourcing its core ad search business to Google, after favorable testing of Google’s advertisements on its search pages, according to a report in The Wall Street Journal.

The WSJ cited people familiar with the matter who said that a deal between Yahoo and Google is increasingly likely given the status of the testing. The report also notes that such an outsourcing deal could give Yahoo a boost in its efforts to spur Microsoft into increasing its unsolicited buyout bid for the Internet search pioneer.

WSJ opines that a Google - Yahoo deal may not nix Microsoft plans. However it is bound to force Microsoft to up the ante and who knows Google may not want to loose the opportunity. I would rather have GooHoo than MicroHoo (pronounced Micro Who?) any day keeping in mind Yahoo’s latest not so above-the-board tendencies in recent years in a desperate attempt to increase revenue.