Top 10 Customer Relationship Management SoftwareBy Partho, Gaea News Network
Wednesday, February 25, 2009
For every customer-focused company communication is the key Customer Relationship Management (CRM). Ideally, every interaction with a customer should be treated as an opportunity to make a new offer, build loyalty and accentuating the brand’s reputation. To optimize the customer relationships it is imperative to integrate the marketing, sales, and service for a 360-degree customer insight. This is where the CRM software comes to play. Contemplation on the customer interaction can generate lucrative business insights. The CRM tools can help the management to drive customer’s demand, increase customer retention and ensure that marketing resources can be optimized for larger gains. While choosing a CRM software several issues may erupt. There’s a profusion of information available online, but that’s overwhelming. This necessitates a snapshot guide for the CRM sofware. Here are the top 10 CRM software sorted out for you.
1. Sugar CRM
This is one of the most widely adopted open source CRM software. It allows tracking of customer interaction across multiple channels generating a clear picture of customer base. When it comes price-to-performance proposition the SugarCRM stands out with its purposive modules that include the contacts, leads, accounts and opportunities.
2. Oracle’s Siebel CRM
The new Oracle’s Siebel CRM is a far more complete Customer Relationship Management solution. It includes advanced transactional, analytical and engagement capabilities. It allows complete control and tailoring of CRM to meet the needs of business.
3. SAP CRM Software
This is a part of the SAP Business Suite. It is a low risk tool that helps to boost the sales, service and marketing. The SAP CRM aligns the marketing resources towards organizational objectives to achieve optimal marketing benefits.
4. Infor CRM Epiphany
It’s one of the ideal solutions for optimization of customer relationships through integration of marketing, sales, and service. Epiphany CRM allows consistent interaction with customer based on real-time information. It provides thorough customer insight and assists the company to act on that insight.
5. Amdocs CRM software
There is a wide range of CRM software offered by Amdocs that includes the Customer Relationship Management. The software are designed to meet the needs of mid size companies and offers extensive customization capabilities. The CRM software include facilities such as click to order, sales quote order, customer-centric service and support.
6. salesforce.com On-Demand CRM software
It is offered as a front-office suite and primarily focuses on core areas such as Marketing Management, Sales Force Automation (SFA), and Customer Support. The strongest component of the software is the Sales Force Automation. What’s most appealing about this CRM software is the simplicity of the user interface (similar to ebay or yahoo).
7. Microsoft Dynamics CRM
This CRM tool is designed to achieve full automation of workflow. Microsoft Dynamics enables sharing and routing of information between Sales, Marketing and Service staff ensuring a perfectly smooth customer experience.
This one is an open source customer relationship management framework developed in Microsoft .NET environment. It’s pro version is also available.
It is another open source CRM solution. CiviCRM has been deliberately deigned to help out advocacy, non-profit and non-governmental groups. Some NGOs use it for the purpose of fundraising.
This is again an open source software developed in Java is essentially a Sales Force Automation (SFA) Tool. Further the software offers beneficial functionalities such as opportunity management, lead management, account management as well as effective sales management system.
This is a multilingual, open source CRM software. The vtiger software features customer support & service, sales force automation, marketing automation, inventory management, multiple database support, security management and much more.
Tags: CRM Software, Crm tool, Customer Relationship Management software, Open Source, Oracle CRM, Top 10 CRM software, Top 10 Customer Relationship Management