Apple Moves To Monthly Subscription For TV Shows

Apple iTunes music and video store unvelied a new service called Multi-Pass that lets users buy TV shows on a monthly basis.

iTunes, in partnership with Viacom Inc.’s Comedy Central Network, is rolling out “The Daily Show with Jon Stewart” and “The Colbert Report” on the service. Fans will be able to buy the next month’s series of 16 new episodes via Multi-Pass for $9.99, or to pay $1.99 per episode. Four episodes air each week and viewers can download each episode after it’s been broadcast.

TV shows and other video have been available for sale on iTunes since late last year.

There would be no advertising on the service for the time being, similar to the network’s DVD business.

Link