Direct Marketing Association spent $250,000 lobbying in 4Q on data breaches, caller ID

Direct Marketing Assn spent $250K lobbying in 4Q

WASHINGTON — The Direct Marketing Association Inc., a global lobbying vehicle for marketers, spent $250,000 lobbying the government in the fourth quarter, according to a recent disclosure form.

That’s even with what the group spent in the third quarter of 2009 and in the year-ago period.

The New York-based association lobbied on issues related to data breaches, caller ID, personal data privacy, and other issues.

Besides Congress, the group lobbied the U.S. Postal Service, Federal Communications Commission and Federal Trade Commission in the Sept.-Dec. period, according to the report filed Jan. 20 with the House clerk’s office.