Nintendo bringing 3-D to portable device as it looks for new hit product to drive salesBy Tomoko A. Hosaka, AP
Tuesday, March 23, 2010
Nintendo to launch 3-D version of handheld console
TOKYO — Looking for its next big hit, Nintendo said Tuesday it would begin selling a 3-D version of its popular handheld console within a year.
The “Nintendo 3DS” will feature a 3-D display without the need for glasses. The new portable gaming device will be compatible with software made for earlier DS models, the company said.
Nintendo revealed little else in its brief statement, except to say that it would offer details in June at the Electronic Entertainment Expo in Los Angeles.
But the Kyoto-based company’s announcement immediately lit up tech blogs and Twitter feeds as it offered a clue to mounting questions about its future. What will Nintendo do next? How will it stay ahead of rivals?
Like other consumer electronics makers, Nintendo is turning to 3-D as part of its answer. The company is also looking to expand on the DS’s long-running success.
Although the Wii is losing market share, demand for the DS remains solid more than five years after it was launched. Sales for the handheld are gradually slowing, but the Nintendo DS topped U.S. game hardware sales in February with 613,200 units moved, beating Microsoft’s Xbox 360, the Wii and Sony’s PlayStation3, according to market researcher NPD Group.
The DS logged global sales of more than 125 million units since its late-2004 launch through December, Nintendo said.
Last week, a senior Nintendo video game designer told The Associated Press during a trip to London that his company plans to turn the DS into educational aids and teaching tools.
Shigeru Miyamoto, the man behind Super Mario Bros. and other popular video games, said Nintendo will being rolling out the DS system in Japanese junior high and elementary schools in April. He framed the project as part of his company’s effort to broaden the audience for gaming consoles.
Tuesday’s announcement comes just days before Nintendo releases the latest version of the device, the DSi XL, in North America.
Retailing for $190, the XL will have two screens like its predecessors. But as the name suggests, the device and screens will be much larger than the currently available versions. The XL is already available in Japan.
AP Writer Raphael G. Satter contributed to this report.
Tags: Asia, Consumer Electronics, East Asia, Entertainment And Media Technology, Game Consoles, Games, Japan, Nintendo 3ds, Products And Services, Recreation And Leisure, Tokyo