online CRM: Review

By Partho, Gaea News Network
Friday, March 20, 2009

salesforce-logoAfter my stint with the Sugar CRM from the Top 10 Customer Relationship Management Software , I decided to come up with one its rivals the The Salesforce CRM is one of most hosted web based CRM packages. The software streamlines the sales process of a company to save time and money. The Salesforce CRM assists sales, marketing, managing partner relationship, force automation, as well as customers care for businesses. This online CRM application allows strong support for tracking contacts, leads, and customer inquiries. It scores high on the reliability quotient and offers a full-time, in-house support for businesses. The system is designed to serve a variety of small-business users.

The key modules of the system include campaigns, leads, accounts, and opportunities, supporting majority of CRM functions. Since the data centers host the web servers, the small businesses can escape the cost of investment in software license or new machines. The Professional edition is also available at a reasonable price. allows full customization. Even a non-IT professional can configure and manage the customization. This CRM software keeps the pipeline organized and full of qualified leads.

Let’s look into the features of this web based CRM solution.

Automation of Marketing

This module helps in managing the marketing campaign. It also provides the reports the success of the campaigns.

Customer Service and Support:

This component helps in ameliorating the agent productivity. It manages initiation to resolution in customer contact.

Sales force automation

It allows extensive control over sales data and defines the processes that is adopted by the entire organization.

Document Management

It provides online access to complete account and contact repository.  It assists in tracking and managing relationships with individual clients who may not be a part of the corporate entity.

Content Management

It empowers the employees by providing them with direct access to the presentations and documents. It provides the every employee with the needed CRM content in a snap.

Contract management

This is a central repository for the customer contacts. It also helps create and track contracts until they are signed.

Product catalog management

This updates and manages the product portfolios.


It provides a detailed analysis of the sales data that clarifies the success or failure.


The main competitors of are Sage Software, Oracle, Frontrange Solutions.


There are several positives attached with

What makes ace is the delivery. Since this is a online CRM the workforce can access the system even if they are in a remote location. This is a rear advantage with this CRM tool that leads to productivity gains. should provide excellent uptime

It’s offers an intuitive web based service that is user-friendly

The online documentation is a advantageous feature to avail for the workforce


Clearly is not perfect. There are downsides to this online application. Most importantly, the package cannot run without Internet connection. The business may have to reworking sales processes.

The outsourcing businesses use ASPs (application service providers) for effective mitigation of the TCO (total cost of ownership). When there are more customers to handle, the ASP has to be used for longer time and this increases the expenditure.

September 1, 2010: 6:45 am

Nice to see your site,

Its very interesting and good information about on contact management software.

June 10, 2010: 11:45 am

Not the most impressive review to say the least, but that’s typical sometimes when reading about CRM. It is more effective than interesting.

April 22, 2010: 12:42 pm

I couldn’t agree more with the last comments. This review doesn’t really add anything beyond the known website marketing fluff.
As someone who has used I can say that the biggest problem for us was the lack of customization options and missing functionality. We are now using Digital-Clay which is a bit less known but has much more powerful customization tools (and also a better price).

April 17, 2010: 11:29 am

Clearly the author of this review has never even logged into I excuse the grammar because I suspect English isn’t his/her first language but there’s no excuse for writing a review about software you know nothing about.

Jeff Evans
August 7, 2009: 5:35 pm

Wow, this is a fairly awful review. It sounds like the author is basically repeating marketing fluff that anyone could read from the website, tossed in with a few banal and obvious criticisms. The grammar is also horrible, making for one unpleasant read.

March 23, 2009: 7:39 am

[...], a notable CRM service provider are integrating Service Cloud customer-service platform with Twitter. Launched in January, the Service Cloud combines concepts like online customer communities, social networking, knowledge base information, and making data from cloud services like Facebook and Twitter available to e-mail, phone and chat-based customer service representatives. [...]

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