Summary Box: AOL looking to sell or shutter Bebo 2 years after buying social site for $850M
By APTuesday, April 6, 2010
Summary Box: AOL looking to sell or shut down Bebo
FUTURE IN LIMBO: AOL plans to sell or shut down the social-networking site Bebo after concluding it needs a “significant investment” to remain competitive.
IN THE SHADOWS: Despite AOL’s ambitions to grow Bebo in the U.S., its audience has been slipping and is a sliver of what rivals such as Facebook have.
THE PRICE TAG: AOL bought San Francisco-based Bebo for $850 million in May 2008. Clayton Moran, an analyst at The Benchmark Co., says AOL is likely to get a small amount of that if it sells Bebo.
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