Twitter is Overhauled with New Architecture

Microblogging site, Twitter Inc. that gets 370,000 new users daily on average, is  revamping the site so that millions of users can navigate the site and get the information more easily. The company that boasted for 145 million users, is adding some key features such as embedded YouTube videos and other content, which is featured in a new two-pane layout. The new twitter.com will be rolled out to a small number of users on Tuesday and will reach out gradually on a global basis over the next several weeks.

Twitter Chief Executive Evan Williams said, the redesigned twitter.com will be based upon a completely new architecture, which is more responsive and user-friendly. He also hopes that the new site will enhance the discovery in a much improved way. The company is also rolling out a new advertising system, which aims to transform its huge user base into a revenue-generating business. Twitter is becoming a big challenge for Web giants such as Yahoo Inc and Google Inc for online time of the users. Forrester analyst Augie Ray said the Twitter redesign should help improve more interaction with users.