Google faces antitrust investigation: flouts EU competition rules

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Debates never leave a popular figure, be it living or non living. From eminent celebrity to precious gadget, all are headlines of debate. Now it turns for the search engine giant Google. Google has been targeted by the European Union for imposing ’search penalty’ over some search sites.

The commission has started inquiring Google about its search algorithm and advertising after getting complain from the UK search site Foundem (a price comparison site), Ciao (an online shopping site owned by Microsoft) and ejustice.fr, a French site.

Google is accused of using various penalty filters that remove name of certain sites permanently from its search result or rank them so cunningly that no one would find their trace ever. Allegedly, Google is doing this to preserve its dominant position over the Internet.

Meanwhile, Google has refuted all the charges. They claim that their algorithm is aimed at directing people to the best sites, without doing any favor. In addition, Google sources argued that Foundem struggled on Google search because it had hardly any original content.

Further on defending themselves, Google authority said they stick to earn success in a proper way, through technological innovation, rather by applying any dishonest means.

It seems the fight will continue for some more time. We don’t know who is right and who is wrong. But hope, transparency and healthy competition will prevail in the web surface.