The Domination of BlackBerry may End Soon in Smartphone Market

By Dipankar Das, Gaea News Network
Tuesday, July 27, 2010

blackberry-curve-9300 R.I.M., the maker of popular BlackBerry phone, had a strong base  in sales to American companies. But that has been cracked open. The future of R.I.M is not good. According to Apple, 80% of the Fortune 500 companies are testing iPhone. Additionally, Google Android phone is also gaining momentum among the enterprises.

R.I.M.’s products was very popular to the corporates because it can handle email very well. Now, Apple and Android handset can also handle email very well and do lot of other things too. For example, iPhone users can download 30 times more apps than the BlackBerry users.

The shift is very obvious from the market share. According to Gartner, RIM’s share fell to 41 percent in the first quarter from 55 percent in the previous year. The combined share held by iPhones and Android handsets rose to 49 percent, from 23 percent over the same period.

Nevertheless, R.I.M.’s sales in overseas markets are increasing. That’s why the company is holding its share of the global smartphone market more or less steady. Incidentally, the price of the handset is also falling at overseas market. Nokia’s troubles, and the decline in its stock price establishes the fact that increase of volume doesn’t matter if prices fall too fast. The dominance of Apple and Google in Apps  means that they are becoming the standard in the smartphone market.

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