Google Starts Competing with BlogAds
By Angsuman Chakraborty, Gaea News NetworkFriday, November 18, 2005
Google is launching a new feature Friday that lets publishers of AdSense partner Web sites sign up advertisers on their own. Under the new Onsite Advertiser Sign-up, marketers can create site-targeted ads and submit cost-per-impression bids on the targeted site. Previously, advertisers had to go to Google’s Web site to do that. With AdSense, Web publishers agree to run text and banner ads brokered by Google and share per-click revenue with the company. Google’s contextual ad-matching technology is designed to ensure the ads are relevant to the site’s content.
I don’t think this is the full story. As far as I can tell this facility is only limited to selected top-tier publishers. I will wait and watch.
|
November 22, 2005: 6:34 am
[...] I reported previously that Google is about to unveil a new program that lets publishers of AdSense partner Web sites sign up advertisers on their own. It is already operational and it has opted you in (if you are AdSense publisher) by default. [...] |
Google AdSense Silently Opts-in Publishers To Online Advertiser Sign-up Program - Simple Thoughts - Java and Web Software