Tracking Outbound Clicks With Google Analytics

This piece of JavaScript assigns a pageview to any click on a link - the pageview is attributed to the filename you specify.

For example, to log every click on a particular link to www.example.com as a pageview for “/outgoing/example_com” you would add the following attribute to the link’s <a> tag:

<a href="https://www.example.com" onClick="javascript:urchinTracker (’/outgoing/example_com’);">

It is a good idea to log all of your outbound links into a logical directory structure as shown in the example. This way, you will be able to easily identify what pages visitors clicked on to leave your site.

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