Google has spent $1.1 billion snapping up 22 companies through first half of year

By AP
Friday, July 30, 2010

Google’s 2010 shopping spree has cost $1.1B so far

MOUNTAIN VIEW, Calif. — Google Inc. has spent $1.1 billion during the first half of the year buying up 22 companies, with more than half of the amount going toward its recently completed acquisition of mobile ad service AdMob.

The financial breakdown was part of a second-quarter report the Internet search leader filed Friday.

Google’s shopping spree has been focused on startups so small that it hasn’t been required to specify the price it paid in each deal. That didn’t change in Friday’s filing. Google listed 20 of its acquisitions under one lump sum totaling $293 million, or an average of $14.7 million per deal.

The company, based in Mountain View, Calif., also revealed that its AdMob purchase cost less than the previously announced price of $750 million. Friday’s filing listed the closing price at $681 million, consisting of Google stock and $26 million in cash.

Google’s next biggest deal during the period was the $123 million acquisition of video service On2 Technologies Inc.

Earlier this month, Google announced plans to buy travel technology company ITA Software Inc. for $700 million. That deal is expected to take several months to close while Google awaits regulatory approval.

Shares fell 14 cents to close earlier at $484.85.

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