CRM Firms Don’t Follow CRM Best Practices

By Angsuman Chakraborty, Gaea News Network
Tuesday, May 16, 2006

CRM vendors aren’t following good CRM techniques themselves, according to a new report from The Customer Respect Group (TCRG). Oh the irony!

CRM vendors in the study ignored 27 percent of email inquiries, leading them to score below average-5.6 out of 10, versus 5.7 for all industries-on the Customer Respect Index (CRI).

The had the poorest results in communication and site usability. link

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