Google eBooks Makes Waves

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SAN FRANCISCO (GaeaTimes.com)- The famous web giant Google has launched its new application Google eBooks. This service would enable the readers a more convenient experience of online virtual reading. Backed with a cloud based technology, Google eBooks can be accessible from any given browser and would not need any dedicated devices to read them. No wonder, that this new technological landmark, would earn the company with more loyal customers and many more internet buffs, who enjoy reading, to alienate them from the traditional book stores across the streets.

With a whole lot of anticipated acceptability and lots of interesting features, Google eBooks have become a threat for the traditional book stores, which are now under the impression that the giant would take a huge share in their business. The company has also met criticism from rivals, consumer watchdogs, academic experts and foreign governments, who believe that now Google would be powerful enough to command over the prizes of the books. Activist investor William Ackman wants to sponsor a $963 million Borders-led takeover bid for rival bookseller Barnes & Noble Inc to promote a store consolidation.

It has been reported that 4,000 publishers have already given the right to Google to keep some of their newly released books in their archives. Google has also confirmed that they have more books in their store, 15 million of which have been scanned and uploaded for online reading. Therefore, several critics who are in favor of traditional book business are under the impression that their domain would be harshly challenged by Google eBooks. If the company can gain federal court approval of a proposed class-action settlement with U.S. publishers and authors, then it would be able to include millions of more out-of-print titles in Google eBooks.